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United colors of benetton logo

Benetton Group

united colors of benetton logo

The Rainbow Machine - FW19/20 Fashion Show

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The year is Listed left to right. Top: , , Previously, clothing had always been knit from pre-dyed batches of yarn. This made it possible to produce many colors of garments quickly, cheaply, and on demand.

Benetton's remarkable success story starts way back in at Castrette in the Province of Treviso. The firm gradually began gaining larger and larger shares of the market in the knitwear sector thanks to its highly original ideas and strategies. Instead of using coloured yarn, for instance, plain wool was employed and the finished knit-wear items were then dyed according to fashion trends, thus permitting to quickly replenish retail outlet assortments. The first trade-mark was designed by Franco Giacometti in It was a clever rendition of the texture of a special fabric called "folpetto" or "polipetto" "octopussy" for the local dialect, with original lettering. The trade-mark for the children's apparel line, "", came out in



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This file contains additional information such as Exif metadata which may have been added by the digital camera, scanner, or software program used to create or digitize it. If the file has been modified from its original state, some details such as the timestamp may not fully reflect those of the original file., Launched in with a single collection of colorful sweaters, Benetton is today a global success story, producing over ,, garments a year for 6, Benetton stores in countries. Founder Luciano Benetton's commitment to design has been consistent from the start, as demonstrated by timeless architecture by Afra and Tobia Scarpa and Tadao Ando , groundbreaking advertising by Oliviero Toscani , and Tibor Kalman's visionary magazine Colors.

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#UnitedByHarmony

This was eventually replaced with the slogan ”United Colors of Benetton”, which later became the brand signature altogether, replacing.
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